Sakshi Jain January 09, 2023
As per the reports, the global jewellery market in the year 2019 was around USD 330.0 billion and it is estimated that by the year 2027 it will reach USD 266.53, with an exhibiting CAGR of 3.7%. Talking about the present time the trend of wearing jewellery is rising among people not only women but men are also considering customized jewellery options for making the jewellery according to their preferences. With the various qualities and certain features like a showcase of style/trends, enhancing the look, etc. the popularity of traditional jewellery is attracting high-income earners as these help them in showcasing their high status among others.
From the above-mentioned status of the jewellery industry, one thing is clear the future of the jewellery industry is very bright as the love for jewellery among people is increasing day by day and nothing can take the place of jewellery in their life.
Jewellery market trends in 2023 and beyond
Accentuating the brand values through storytelling
Jewellery is a very personal and symbolic thing for a person as through this a person creates a lot of memories and represents their feelings to their loved ones. Talking about the present time many jewellery industries are telling stories to transfigure their brand values in captivating the customer to promote their loyalty towards the company. For example, a company made meenakari jewellery and they talk about the whole process of how they started their business and how they create jewellery pieces. Knowing the story of the company and its product makes a connection between the seller and customers as they both know how much time and effort is taken to design a piece of jewellery.
Use of bespoke content to connect culture with brands
It is no doubt that with the development of technology and the increasing popularity of social media it becomes a powerful tool for the enrolment of people. With this, through social media, the world has shrunk into a smaller interactive field. Many jewellery industries are using the tool of social media to promote their brands and products among people. Social media provides a platform for companies to share their different jewellery products and their stories with people and attract them towards it. As culturally relevant content plays a significant role in increasing brand love, sales and relevance.
Using real people for brand promotion
Instead of models and celebrities, now the jewellery industries are using real people and consumers for their brand promotion as it helps them in creating familiarity with other customers. This also helps them in attracting other people to purchase as when they read by the real stories of people, and their experiences they feel more connected than the celebrity jewellery promotion.
Creating minimalist jewellery:
With the changing fashion trends and preferences of customers, the jewellery industries are focusing on designing minimalist jewellery that a person can wear on regular basis without any difficulty. The jewellery industries are also creating a beautiful range of minimalist jewellery in all metals like gold, silver, artificial and imitation jewellery at an affordable price range.
Popular jewellery trends for people
The following jewellery trends which are gong popular among people are:
Statement rings with a big and bold look are one of the most popular trends among people. The reason for their popularity is their design and ease to wear. These rings are available in a variety of designs along with different metals.
When it comes to the neckpiece this season bigger is going better when it comes to pendant necklaces. Women are loving oversized pendants that provide an attractive look. The jewellery industries are also working on this and designing pendants in sustainable sizes for an impactful look.
The popularity of silver jewellery is going more popular among people in comparison to gold jewellery as these jewellery pieces are perfect for both special occasions and everyday wear. With this, with a variety of designs the price range of silver jewellery is also pocket friendly.
Cuffs and Bangles
Bangles and cuffs are also gaining the love of women with their beautiful designs. Women are trying thinner bangles with thicker cuffs for a stylish stacked look. Under this CZ bangles designs are going popular.
Earrings are the most loved jewels of every woman. Talking about the latest jewellery trends in these dangling earrings are going popular. Under these statement pieces of jewellery various designs. You can pair up these stunning pieces of jewellery with any of your outfits whether it is Indian or western it will surely provide you with a mesmerizing look.
Yes, you read it right. Traditional jewellery is also on the list of trending jewellery. With time the taste of women is also changing. Women still prefer traditional pieces of jewellery for special events like weddings, festivals, etc. as no other jewellery piece can provide the aura that these pieces provide them. Even most of the brides still love to wear a kundan bridal jewellery set for their D-day as it provides them with a perfect royal look.
From stunning pieces of gold jewellery to customized jewellery pieces the future of jewellery is very bright as with time the love for jewellery among people is increasing. With this, if you want to buy the latest yet fashionable jewellery for yourself and your loved ones, visit the online site of Ciero Jewels and will surely you will not have to look for other options.
Why do people prefer customized jewellery?
Customized jewellery provides personalized jewellery options to people in which they can make the jewellery according to their preferences and tastes. This is the reason why people prefer customized jewellery.
Which state is famous for selling kundan jewellery?
Jaipur also known as the pink city in Rajasthan is famous for selling Kundan jewellery pieces. From ancient times Jaipur city has been traditionally the centre of Kundan jewellery in India and here you will get the best sort of design in these.