Deepti July 12, 2022
The last couple of years have been rough for almost every business vertical, but one industry that was booming despite the global financial crunch is the e-commerce sector. Any business, which is backed by a digital presence can flourish easily regardless of the market turbulence.
Since the trend of shopping online is at an all-time high, indeed it becomes the right platform for anyone who is into the women’s fashion jewellery business. Statistics show that more than 75% of adults do online shopping and the global sales of e-retailers are expected to cross the mark of $5 trillion by the end of this year.
When the internet has become everyone’s preferred way of shopping, then why don’t you leverage the benefits of e-commerce platforms? When the demand for party favourite artificial jewellery pieces and fashion staples is increasing due to the internet, why don’t you sell that elegant product range of artificial earrings online? Let’s discuss the basics and the most crucial steps that you must follow to flourish your online jewellery business in 2022.
What exactly do you need to sell jewellery artificial online?
There are two methods to showcase your iconic collection to potential customers on the internet.
Firstly, you can build your own e-commerce website, list products on it and spread your commercial footprint using the digital landscape.
The second option is also similar, but rather than creating your own platform, you leverage the reach of an existing and already popular digital storefront. Here we are talking about third-party online shopping platforms. eBay and Amazon can be the two biggest examples. You have to pay a premium for using these platforms, in return, you get custom layouts, and options to list your products and enjoy the vast reach of a popular shopping website.
Which one is the right choice for you?
Developing your own website can be a costly affair. You need to work from start to finish to deploy the plan of selling jewellery online. On the other hand, if you use other’s platforms, you get a ready format to fill out the listings and start making money. An existing platform may charge additional fees for the listings and online selling, but you are free from the hassles of digital marketing. Say you are a jewellery retailer and your products are listed on Ciero Jewels. Then you don’t have to worry for a second about marketing and promotion. Our digital marketing experts would optimize the search engine on your behalf so that when someone searches for silver jewellery for women, images of your product display on top of the search engine results.
In the end, it all boils down to the ultimate objective of making a profit. Depending on your goals and budget, you can pick a suitable option.
How to successfully sell traditional Kundan jewellery online?
Let’s dive deep into the topic and find out the crucial steps to becoming a successful e-retailer of exquisite jewellery pieces.
Service provider Selection
Developing your own e-commerce website requires ongoing maintenance. If you just started out or have a small-scale business, the wise decision is to choose an existing e-commerce platform.
There are so many jewellery shopping websites that are functional. Choosing one can make you feel overwhelmed. Choose a service with features like mobile responsive, social media integration, secure payment options, and SEO benefits.
A mobile responsive website is a shopping platform that runs smoothly across all devices. It means that the product listings can be accessed effortlessly on a mobile or a tablet similarly as it does on a laptop or desktop.
Another essential feature to win the trust of your key demographics is to have social media integration. Reaching the target audience is easier if the website you chose has an Instagram or Facebook profile. Moreover, the website should be SEO friendly, which means search engines should be able to find and rank your products on top when someone enters a search term similar to your product range.
Multiple payment options, payment security and strict data privacy compliance are the key features that would help you differentiate between an average and the best online shopping platform.
The right way to advertise imitation jewellery online
A recent survey revealed that more than 90% of buyers read product reviews before shopping online. The statistics can be an eye-opener for those who are taking customer reviews and testimonials lightly.
For instance, if you specialize in customized jewellery and want to attract customers, you should record the responses of the previous buyers or have a section for reviews and ratings. This would help the potential buyers to make an assumption about your flair and efficiency in customizing jewellery according to the customer’s specifications.
You may also promote your products on social media. Share close up pictures of the jewellery you make or customize and let users rave about your services in the comment section. The higher the engagement level, the higher the popularity of your brand will be on the internet.
A thoughtful content marketing strategy is the key to get success online. Create a dedicated blog section or use social media to connect with the target audience. Timely updates about upcoming offers and product launches can be made using social media pages. Use specific hashtags to raise brand awareness among the target audience.
Indeed there is no shortcut to success, but technological advancements have made it possible for small scale jewellery makers to reach the target audience on the global level. No need to spend time, money and efforts on website development or content marketing, when Ciero Jewels is doing all of that on your behalf.