Komal Sen February 09, 2023
Are you Indian? So, as an Indian what you prefer Gold or Imitation? It is the culture in India, to uses gold jewellery by both men and women, gold jewellery adds different charm and allure to the personality. Gold jewellery is believed to be very auspicious by the majority of Indians. To date, the discovery of gold is believed to be the most precious. It has been found that gold has fascinated people the most. Even the rise in the price of gold and continuous fluctuation has never taken away the sheen of gold, though nowadays various alternatives for gold have become popular in India. Day by day Indian women are getting more attracted towards having and wearing jewellery it’s kind of has become a trend and this demand has given a push to the rising demand and trend for imitation jewellery. Online Indian artificial jewellery has become very popular in recent times, and it is very affordable in comparison to gold jewellery, so the common man has easy access to such jewellery.
The demand for fashion jewellery
For the past many years, the demand for fashion jewellery or Traditional artificial jewellery is rapidly increasing. Due to the sharp rise in the price of gold, imitation jewellery is becoming popular. People have always demanded affordable, attractive and latest-trending designs in their jewellery. the situation is such that even if the price of gold decreases the trends and demand for imitation jewellery will continue to rise. Besides imitation jewellery in India jewellery enthusiasts are also very much attracted to the latest fashion in Silver Jewellery. In India after gold jewellery most people prefer silver. Gold wash silver jewellery is very much trending and has huge demand in the jewellery market. Gold-washed silver jewellery is comparatively more affordable than gold jewellery. It is found in the research that after China India is the largest manufacturer of imitation jewellery holding the second position globally. In the world market Indian imitation jewellery has a huge demand for example in the US, Canada, Europe, Australia, and different Asian countries.
Imitation jewellery mimics the design and everything of gold jewellery but the material they use to make imitation jewellery is not so expensive. Meenakari artificial ring has huge demand among the Indian consumer of jewellery. Fine jewellery is made using precious material and good quality gemstones that why it is very expensive. But imitation jewellery is made by using fake stones and the material used is plated metals. It is found in the research that imitation jewellery has a huge influence in decreasing the sale of gold jewellery and also on its market. The uncut stones, cast iron, plastic beads, nickel, brass American diamond and every other material which are used in making imitation jewellery are sourced from the cities like Kolkata, Jaipur, Surat and Ahmadabad. In recent times different Traditional Nose Ring are also came in imitation jewellery for example the imitation Maharashtrian nath has huge trends nowadays.
The reasons why imitation jewellery has high demand than real jewellery
We have praised a lot of the craftsmen of real jewellery for their design and artwork, but now we are enthralled by the design, convenience, and affordable price of imitation jewellery. Besides other trends and challenges now real jewellery has to keep up with its competition i.e. Imitation jewellery. Here’s why imitation jewellery is desired by huge people:
Easily replaceable and affordable
For the majority of Indians real jewellery that is gold jewellery is not affordable. Artificial jewellery or imitation jewellery is equally attractive and gorgeous as real jewellery so people easily choose imitation jewellery over gold and the huge difference in their price compared to gold. Women love to experiment with their fashion so imitation jewellery is a good option for them in terms of experiment. For imitation there is no head of the authenticity, losing them and no need for extra care.
Travel-friendly and easy to store
Every woman globally faces the challenge of expensive jewellery when they are travelling. They have fear of losing their jewellery or bad storage which can damage their precious jewellery. in the case of artificial jewellery, women don’t have to think a lot. Imitation jewellery doesn’t need to carry properly, there is no fear of getting stolen like real jewellery.
They are durable
The material used to make imitation jewellery is very tough and durable, not like real jewellery very delicate in nature. Imitation jewellery can come in very trendy designs. Imitation jewellery is very long-lasting even with minimum care. The material used for making imitation jewellery is mostly brass or copper these materials are suitable for regular wear and tear and are best for long use.
Versatile and diverse style
Imitation jewellery comes in different types of designs, patterns, and styles and comes least expensive metal which makes it the best alternative for gold or diamond jewellery. imitation jewellery can be paired with any kind of outfit which makes it equally versatile.
Even though imitation jewellery is gaining popularity in India and competing with real jewellery but the importance of real jewellery means gold jewellery will remain the same in India because gold jewellery is very important for Indian festivities, culture and tradition. Though imitation jewellery is very economical, durable, and fashionable in comparison to gold jewellery.
The demand for Customized Jewellery or imitation jewellery will be evergreen in India, but gold jewellery has traditional importance for Indians. From imitation jewellery to gold and diamond jewellery shop for every piece of jewellery at Ciero Jewels.
What is the demand for imitation jewellery?
it is expected that the imitation jewellery market will grow at the growth rate of 6.50% from 2022 to 2029.
What is the margin in imitation jewellery?
The business of artificial customized jewellery in India has a profitable margin. People can earn a minimum profit of 15 to 20% in the beginning after some time it can increase up to 40-45%.
What is the demand for artificial jewellery in India?
The demand for imitation jewellery has increased by 85% in India.